Empathy Stalls came to me through a new friend that is also a product manger. As such she understood the product design process and all the activities and content related to it. She introduced me to her horse. I was immediately reminded of all the horses I have been around in the past and how much empathy I felt for all of them. So, I dedicated this piece to the Empathy Map. An empathy map is a tool used during UX research to get to know our users separated into sections of what that user Says, Thinks, Does & Feels as well as their Pains and Gains. I imagined this also applying to horses:)